A full audit of your current site before we start
Every existing URL mapped and evaluated for what it ranks for and what it brings in.
A roofing website redesign that fixes the design without losing what already ranks
A roofing website redesign should fix what is actually broken, an outdated look, a slow page builder, a form nobody finishes, without throwing away search rankings the old site already earned, and that requires a redirect map built before a single old page comes down.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Why a redesign is riskier than a new build
A brand-new roofing website starts from zero, so there is nothing to lose. A redesign of an existing site risks the opposite: rankings, inbound links and bookmarked pages the old site has already accumulated, all of which can vanish overnight if URLs change without redirects. We treat the redesign as two projects layered together, a new design and a preservation plan for what already works, not one project that happens to also fix the old URLs if there is time.
What we audit before touching anything
Before any new page goes live, we map every existing URL on your current site, note which ones rank for something and which ones bring in traffic, and decide which content is worth carrying forward versus which was thin or outdated and can be retired properly instead of silently disappearing.
- A full URL map of the current site before any redesign work starts
- 301 redirects from every old URL to its new equivalent
- A decision on each old page: carry forward, rewrite, or retire properly
What actually changes in the redesign itself
Beyond preservation, the redesign addresses the reasons you are doing it in the first place: a faster, custom-coded build to replace a slow page builder, a design language that reads as current rather than dated, a proper before-and-after gallery if the old site never had one, and a shorter, better-routed estimate form.
What you get
A complete 301 redirect map
Every old URL points to its new equivalent so search engines and existing links carry over.
A rebuilt design in your current brand
The fix for whatever is actually driving the redesign, an outdated look, a slow build or a broken form.
90+ PageSpeed on the new site
Guaranteed and monitored on an ongoing basis, whatever the old site's speed was.
A rebuilt estimate request flow
Shorter, address-first, and connected to your CRM from day one.
Which plan carries this work
Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.
Deck
$127/ month
The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.
Ridge
$267/ month + usage
Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.
Peak
$647/ month
Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.
Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.
What an owner said after this part was fixed
Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.
Tracy Danvers
Customer inquiries coordinator, chimney and leadwork roofing contractor
Albuquerque, NM
Our roof repair visits information finally sits beside the contact details that belong with it. The location travels with the inquiry now, so we stop asking people where they meant to reach. Simpler for visitors, and much simpler for whoever covers the phone.
Location information and contact routing for roof repair visits
Case studies where this was the work
Roof replacement and repair firm Ann Arbor, Michigan
Roof repair visits pages that work one-handed
15 working days
Family-run roofing company Overland Park, Kansas
Defining what roof repair visits does and does not include
15 working days
Tiled roof replacement contractor Columbia, South Carolina
Readable roof repair visits pages, on any screen
25 working days
Questions about roofing website redesign
Will the redesign hurt what already ranks?
Not if the redirect map is built first, which is exactly why we build it before anything comes down. Every old URL points at its new equivalent, so rankings and inbound links carry over instead of hitting a dead page.
Can we keep our existing content?
Yes, where it is worth keeping. Pages that earn traffic are rebuilt rather than dropped, and anything with an unsourced statistic or a claim you cannot back gets rewritten before it goes on a site with your name on it.
How long is our current site down for?
It is not. Your existing site stays live while the new one is built, and we switch over on a day you choose once you have approved it.
What if we like our current design?
Then we keep the parts that work. A redesign is not an excuse to throw away brand equity; it is a chance to fix what loses inquiries, which is usually speed, structure and the form.
Do we have to move our domain?
No. We can point your existing domain at the new site wherever it is registered, or transfer it if you prefer. Either way it stays in your name.
Will we lose our current Google rankings during the redesign?
The redirect map is specifically built to prevent that. Every old URL that ranked for something gets a 301 redirect to its closest new equivalent, so the ranking signal carries over rather than hitting a dead page.
How long does the site stay on the old platform during the switch?
The new site is built and reviewed by you before it replaces the old one; nothing goes offline until the new site is approved and the redirect map is ready to go live alongside it.
Do you keep any of our existing content, or start entirely from scratch?
We evaluate each existing page and carry forward what is worth keeping, often reviews, established service pages or well-performing articles, while rewriting or retiring anything thin or outdated.
What if our old site was built on a platform you have never touched?
It does not matter what the old site was built on. We work from what is publicly visible on the current site, plus anything you can export, to build the URL map and redirect plan.
Weighing this against another route?
Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.
- GoHighLevel funnels: Funnels are built for one campaign at a time. The site is what ranks, holds your proof and feeds the funnel. Most roofing companies end up running both.
- GoHighLevel website builder: One login is a real advantage. The trade is speed, page architecture and the hours somebody at your company spends building it.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.