A starting layout to react to, fast
Agree on structure and tone before a single word of custom copy is written.
Who we build forPick the roofing business you run
ServicesHow the site gets built and found
The offerWhat it costs and what you get
MoreReading, answers and a person to talk to
Theme
Accent
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A roofing website template answers the "what will this actually look like" question fast, but it is rebuilt around your brand, service areas and roof types before it ever goes live, since a template with a swapped logo reads exactly like what it is.
What it costs
A starting design gives us both a fast way to agree on layout and tone before any custom copy exists. It shows how the hero, the gallery and the service pages could look, so an onboarding call spends less time on abstract preferences and more time on the specifics of your business: which roof systems you install, which towns you cover, and what proof you already have.

Every template is rebuilt with your brand colors and logo, your actual service area pages rather than placeholder towns, your real project photos once you have them, and copy written for your specific roofing focus rather than generic "quality craftsmanship" filler. Nothing goes live with placeholder text or a stock photo standing in for your work.
Published template previews are added to the templates page as they are finished; until a preview exists for your specific niche focus, the fastest way to see what your site would look like is a live demo walked through on your own screen, in your colors, built for the roofing sub-niche you operate in.
Agree on structure and tone before a single word of custom copy is written.
Colors, logo and typography set to your identity, not the template defaults.
The towns and services you actually cover, built from your onboarding answers.
Placeholder imagery is replaced as soon as you send job site photos.
A 30-minute demo built for your specific roofing focus while the template library grows.
Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.
Deck
$127/ month
The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.
Ridge
$267/ month + usage
Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.
Peak
$647/ month
Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.
Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.
Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.
Malcolm Ashcroft
Business manager, local roofing repair crew
Knoxville, TN
We took the wording about roof repair visits seriously, and I am glad we did. The boundaries are drawn clearly: what the site settles, and what our people still decide. Customers arrive with realistic expectations, which changes the whole tone of the first call.
Service scope and expectations for roof repair visits
Local roofing repair crew Fargo, North Dakota
20 working days
Guttering and roofline specialists Baton Rouge, Louisiana
25 working days
Tile and slate roofing contractor Frederick, Maryland
10 working days
Yes, because rankings come from the pages, the copy and the structure rather than from the layout. What changes before launch is everything that matters to a search engine: town pages, service pages, real copy and correct markup.
No. We do not sell the same finished site twice, and the colors, copy, photos and page structure are built around your business. Structural patterns are shared the way every website on the internet shares them.
If you have brand guidelines, send them and we build to them. If you have a full design from another agency, tell us at onboarding and we will be honest about whether rebuilding it fits the plan.
No. Page count is not capped and pages are not priced individually. New town and service pages are built as revisions.
Book the demo. We walk through a live build for a roofing company like yours, on your screen, in about 30 minutes, and you can ask for the parts that are relevant to your own service area.
Published previews appear on the templates page as they are finished. Where none matches your specific focus yet, we walk through a live demo built for your kind of roofing business instead.
No. The starting layout may share a structural pattern, but colors, copy, service area pages and photos are rebuilt from your own business, so the finished sites read differently even when they started from a similar layout.
The same launch window as any build: 7, 10 or 15 working days depending on your plan, starting from your onboarding call.
Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.
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