The site is slow on a job-site phone
Page-builder plugins pile up and every one of them slows the page a customer is standing outside trying to load.
Pricing
Three plans for roofing contractors from $127 a month plus a $697 one-time build fee, with weekly articles and managed hosting included. Domain and hosting are included. All sales are final except a duplicate or incorrect charge reported within 30 days.
Page-builder plugins pile up and every one of them slows the page a customer is standing outside trying to load.
A single "service area" paragraph gives a search engine nothing specific to rank for a town-level search.
A form built for a desktop browser loses the phone visitor who wants to submit an address and move on.
The highest-demand week of the year gets the same slow, generic site as every other week.
No new pages, no new articles, and search visibility stalls the month after the site goes live.
Answer: every page is custom coded and served from the edge, with a 90+ PageSpeed guarantee checked on an ongoing basis, not just at launch.
Every page custom coded, no page-builder bloat
90+ PageSpeed guaranteed on mobile and desktop, checked on an ongoing basis
Served from Cloudflare's global edge with unmetered bandwidth
Answer: a page for every town and service you offer, plus weekly researched articles, is what gives search engines something specific to rank.
A page for every town crossed with every service you offer there
2 to 3 researched articles a week, 2,500 to 3,200 words each
Schema markup matched to each page type, not blanket tags everywhere
Home, about, service pages, town pages, gallery, estimate form and legal pages, built and hosted for you.
Built during onboarding from your list, expanded any time as a revision.
2 to 3 a week depending on tier, each 2,500 to 3,200 words, sourced and cited.
Any size, completed within 2 to 5 working days, then $20 flat per additional revision.
Registered in your name for as long as your plan is active, or we point an existing one.
Cloudflare hosting with SSL, CDN, DDoS protection and unmetered bandwidth, never billed separately.
A site-wide banner and shortened form your team can switch on and off as a revision.
Request revisions, raise tickets, send files and message the team, all in one place.
Answer: sourced, roofing-specific topics written for your service area, never generic home-improvement filler or an invented statistic.
Answer: any single change request, of any size, and there is no cap on how large one request can be.
A new town or service page
New before and after project photos
A colour, copy or logo change
Turning storm response mode on or off
New researched articles published on schedule
PageSpeed checked and fixed if it slips below 90
Hosting, SSL and security monitored on our side
Towns, services, roof types, brand and where estimates should land. About 15 minutes.
We fill any gaps and confirm your CRM connection and launch date.
Live in 7, 10 or 15 days depending on tier.
The $697 one-time fee is charged only after you are satisfied with the live site.
Deck
$127/ month
plus $697 build fee, invoiced after launch
Everything a roofing site needs to launch fast and rank locally: town pages, gallery, forms and weekly articles.
Best for: a single-crew operation getting online fast
Start with DeckRidge
$267/ month + usage
plus $697 build fee, invoiced after launch
Everything in Deck, plus the AI Engine for missed-call text back, chat and simple booking.
Best for: a company that misses calls on the roof
Start with RidgePeak
$647/ month
plus $697 build fee, invoiced after launch
Everything in Ridge, plus the Content Engine for a faster, 3-article weekly schedule.
Best for: multi-county coverage needing more content
Start with PeakRidge and Peak both include everything in Deck. AI usage on Ridge and Peak is billed monthly in arrears at cost.
| What is included | Deck | Ridge | Peak |
|---|---|---|---|
| Monthly fee | $127 | $267 + AI usage | $647 |
| Build fee, invoiced after launch | $697 | $697 | $697 |
| Launch time | 7 days | 10 days | 15 days |
| Custom-coded, 90+ PageSpeed | Included | Included | Included |
| Town and service pages | Included | Included | Included |
| Before and after gallery | Included | Included | Included |
| Storm response mode | Included | Included | Included |
| Estimate form and CRM routing | Included | Included | Included |
| Researched articles a week | 2 | 2 | 3 |
| Revisions a month | 5 | 5 | 5 |
| Domain, included free | Included | Included | Included |
| Cloudflare hosting, SSL, CDN, DDoS | Included | Included | Included |
| Client portal | Included | Included | Included |
| The AI Engine | Not included | Included | Included |
| Missed-call text back | Not included | Included | Included |
| The Content Engine | Not included | Not included | Included |
| Turnaround per revision | 2 to 5 working days | 2 to 5 working days | 2 to 5 working days |
| Extra revision cost | $20 | $20 | $20 |
Additional revisions are a flat $20 each, with no cap and no hourly billing. Most months, five is plenty for ongoing changes.
We build a redirect map before anything old comes down, so existing rankings and inbound links carry over to the new URLs rather than being lost in the switch.
You can move up to Ridge or Peak at any time; the change takes effect on your next billing cycle and we configure the new features as a standard onboarding step.
7 days on Deck, 10 on Ridge while the AI agents are trained on your business, and 15 on Peak with the content engine set up. The clock starts at your onboarding call, not the day you pay, so the sooner your onboarding form is in, the sooner the site is live.
No. We are a website design and management company, not a licensed roofing contractor, insurance adjuster or construction firm. Everything we publish about roofing systems, storm damage or claims is general, sourced information written for search visibility, never a substitute for your own professional judgment on a specific roof.
We guarantee a Google PageSpeed score of 90+ on the pages we build and host. Search rankings depend on many factors outside a website alone, including competition in your area and how established your business is online, so we do not guarantee a specific ranking position, but the service area pages, articles and speed work are all built specifically to compete for it.
You fill in the onboarding form and submit it. It asks for the towns and services you cover, your roof types and materials, your brand, your domain and where estimate requests should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.
It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us job site photos or files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.
It helps but is not required. If you have photos, send them through the onboarding form or your client portal and we build the before and after gallery from them. If you do not have photos ready yet, we launch with the pages and structure in place and add the gallery as a revision once you send them, at no extra charge.
A revision is any change request you send, and there is no limit on how much goes into one. A new service area page, an updated roof type, a different set of project photos, a colour change: each is one revision. So is something much larger. "Build three new town pages and add this gallery," sent together, is one revision, not four. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days, whatever the size.
Raise it in your client portal. You describe the change, attach anything we need such as job photos or updated service details, and it lands with the team as a tracked request so you can see where it is. You can also email us or reply to any thread with our team, and we log it for you. Unused revisions do not roll over to the next month.
Yes. Turning the storm banner and shortened estimate form on, and turning it back off once the surge passes, counts as revisions like any other change, completed within 2 to 5 working days.
Sourced, specific articles about roofing topics that matter to homeowners and property managers in your service area: signs a roof needs replacing, what to expect from a storm damage inspection, the difference between roofing materials, or how a maintenance plan works. Deck and Ridge publish 2 a week; Peak publishes 2, each 2,500 to 3,200 words.
Never. Every statistic, percentage or figure in an article carries a citation to a real, reputable source. If a number cannot be sourced, it is either left out or clearly labelled as an example rather than a fact.
Yes. Send topic requests, target towns or seasonal themes such as pre-winter gutter maintenance through your client portal at any time, and they go into the schedule alongside the topics we identify from search demand in your area.
On Ridge and Peak, a missed call gets an automatic text back within a minute, a chat widget answers common questions about the services and towns you cover, and simple appointment requests get booked onto your calendar without a person touching them first. It is built to acknowledge a caller fast and route the details to your team, since a roofer on a ladder cannot answer a phone.
No. It is configured to describe your business, answer general questions and collect enquiry details, never to quote a price, diagnose a roof problem or give advice that belongs to a licensed professional. Anything that needs judgment is handed to a person on your team.
The AI Engine itself is included in the Ridge and Peak monthly fee. Usage, meaning the actual minutes and messages the AI handles, is billed monthly in arrears at what our providers charge us, passed through with no markup.
No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage even during a storm-driven traffic spike, and no surprise line item in month four.
Unmetered bandwidth and Cloudflare's global edge network mean a traffic spike after a regional storm does not slow the site down or generate an overage charge. This is exactly the situation the hosting is built to absorb.
No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.
Yes. If you already run a domain for a specific brand or region, we can point it at the matching pages on the new site, or discuss the structure that makes the most sense for your service areas during onboarding.
We review your current site during onboarding, migrate the pages worth keeping, such as your existing service area pages and reviews if you have them written up, and set up redirects from your old URLs to the new ones so any existing search rankings and inbound links are not lost. Nothing goes offline until the new site is approved and ready.
The goal of the redirect process is exactly to prevent that. Old URLs point to their new equivalents so search engines and any links pointing at your old pages carry over to the new site rather than hitting a dead page.
You pay the monthly fee for the tier you choose up front: $127, $267 plus AI usage, or $647 a month. The $697 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.
Email us and say you want to cancel. Your message must reach us at least 2 business days before your next invoice date, during business hours, which are 9:00 to 17:00 Central Time, Monday to Friday. A message sent outside those hours counts from the start of the next business day, so a weekend email does not give 2 business days of notice for an invoice due Monday or Tuesday. With valid notice, no further invoice is raised and your site runs to the end of the month you have paid for. With late notice, the next invoice is charged as normal and the cancellation takes effect at the end of that month.
No. All sales are final, and that includes monthly fees, the build fee, extra revisions and any cost we pass through at what our providers charge us. We do not refund for a change of mind or for a month you did not use. The one exception is a duplicate or incorrect charge made by our billing: tell us within 30 days and we correct it within 10 working days. The build fee is charged only after you have approved your site, which is exactly why it is not refundable afterwards.
A live walk-through, on your screen, of the site and plan that fit. No pressure to decide on the call.
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