The starting point
Everything about roof repair visits sat behind a long menu built for desktop screens. On a phone, the contact option only appeared after several screens of introduction.
Case study
Roof repair visits pages that work one-handed
With roof repair visits, phone visitors reach the inquiry route without excavating the menu. The team can text a single link during a call instead of narrating a path through the site.
- Client
- Roof replacement and repair firm
- Region
- Ann Arbor, Michigan
- Team
- 16 staff; one locally managed operation
- Build window
- 15 working days from content approval
Where the site started
What it was costing the team
When it comes to roof repair visits, finding the inquiry option took more patience than most phone visitors had. Staff fielded regular calls from people who were lost on a page that should have helped them.
What we built
A leaner mobile menu now leads with an overview and inspection steps and the areas served, finishing at a clearly marked inquiry option. Content order follows visitor questions rather than internal categories.
The parts of the build
- Mobile navigation
- Short page sections
- Visible contact action
- Readable text sizing
15 working days, start to handover
15 working days after content approval, including staff review and handover.
Day 0
Content approved
The clock starts when the roof replacement and repair firm signs off the wording, not at the first call.
The build
Built to the approved content
Mobile navigation and short page sections, built against the wording the team had already approved.
Before launch
Staff review
The business's own staff review the work before anything goes live.
Day 15
Handover
Live on the site, checked by the team, and handed over.
What changed
With roof repair visits, phone visitors reach the inquiry route without excavating the menu. The team can text a single link during a call instead of narrating a path through the site.
Book a demoI send one link when someone calls about roof repair visits, and they find their own way from there. That did not used to be true.
Where this sits in the offer
Answer: every plan. Deck, Ridge and Peak all carry the features this build used.
Features this build used
Services this work sits under
- Roofing website designRoofing website design built around proof photos, service area pages and a fast estimate form, not a generic template with your logo swapped in.
- Roofing website redesignA roofing website redesign that keeps existing search rankings intact through a full redirect map, while fixing a design that no longer works.
Run a business like this one? See what the site carries for residential roofing contractors.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover. On a new site, each plan sets its own launch window from the onboarding call: 7 days on Deck, 10 days on Ridge, 15 days on Peak.
Which plan includes this kind of work?
Every plan. Deck, Ridge and Peak all carry the features this build used. Plans start at $127 a month, with the $697 build fee invoiced only after the site is live.
Why is the business not named?
On purpose. The client is described as a roof replacement and repair firm in Ann Arbor, Michigan (16 staff; one locally managed operation). We never publish a client's business name, logo or web address in a case study; the quote carries the name and role of the person who said it.
Could the same thing be set up on my roofing site?
If it fits how your office works, yes. The parts used here (mobile navigation, short page sections, visible contact action, readable text sizing) are built around your own services, towns and wording, not copied from another client. A demo walks through what it would look like for your business before you commit to anything.
Want this fixed on your site?
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.