Every page custom coded, no page builder
Nothing assembled from a drag-and-drop platform that ships bloat you never asked for.
Roofing website development that stays fast as you add towns, pages and photos
Roofing website development matters because the sites in this trade tend to grow fast, one page per town, dozens of project photos, weekly articles, and a site built on a page builder slows down under that weight while a custom-coded site does not.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
What "custom coded" actually changes
A page builder or template platform renders every page through a generic system designed for every kind of business at once, carrying JavaScript and styling your roofing site does not need. Custom-coded pages ship only what that specific page requires, which is why the site holds a 90+ PageSpeed score even after a hundred town pages and a growing photo gallery, rather than slowing down the way page-builder sites often do as they scale.
How the build actually happens
Onboarding collects your services, towns, materials and brand assets. We build the page structure, service area pages, and forms, wire your estimate requests into your CRM by direct API, Zapier or Make, and you review the site before it goes live. Your plan includes a launch window of 7, 10 or 15 working days depending on the tier, starting from your onboarding call.
- CRM connection by direct API, Zapier or Make, whichever you already use
- 90+ PageSpeed guaranteed on both mobile and desktop
- Hosted on Cloudflare with SSL, CDN and DDoS protection included
What development includes after launch
Development does not stop at launch. Five revisions a month are included, whether that is a new town page, an updated form field, or a structural change to how your services are organized. Additional revisions are a flat fee with no hourly billing, and every revision is completed within 2 to 5 working days.
What you get
A 90+ PageSpeed guarantee
Checked on an ongoing basis, not just on launch day, and fixed at no charge if a page slips.
CRM integration for every estimate request
Connected by direct API, Zapier or Make so leads land where your team already works.
Managed hosting on Cloudflare, included
SSL, CDN, DDoS protection and unmetered bandwidth, never billed as a separate line item.
Ongoing revisions, not a one-time delivery
Five a month included, then a flat fee per additional revision, completed in days, not weeks.
Which plan carries this work
Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.
Deck
$127/ month
The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.
Ridge
$267/ month + usage
Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.
Peak
$647/ month
Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.
Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.
What an owner said after this part was fixed
Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.
Christopher Harrington
Depot coordinator, roof leak detection and repair service
Stamford, CT
Before this, sending our roof repair visits form felt like mailing a letter into the dark. Submitters now see exactly what we will do with their request and when to expect us. It sounds minor until you add up the reassurance calls it has replaced.
Submission acknowledgment and follow-up for roof repair visits
Case studies where this was the work
Roof leak detection and repair service Salem, Oregon
A proper acknowledgment for roof repair visits
25 working days
Rubber and felt flat roofing installer Green Bay, Wisconsin
From shared inbox to named owner for roof repair visits
20 working days
Tile and slate roofing contractor Frederick, Maryland
Evenings and weekends, handled properly for roof repair visits
10 working days
Questions about roofing website development
Will the site slow down as we add pages?
No, and that is the point of building it this way. Each page ships only what that page needs, so a hundred town pages and a full gallery do not drag the site the way an accumulating plugin stack does.
Who hosts the site?
We do, on Cloudflare, with SSL, CDN, DDoS protection and unmetered bandwidth included in the monthly fee. There is no separate hosting bill and nothing for anyone at your company to administer.
Can you integrate our phone or call tracking system?
Tell us what you use during onboarding and we confirm the integration before launch. We would rather check it works than promise it on the call.
Do we get a staging version before launch?
You review the built site before it goes live and request changes as revisions. Nothing is published to your domain until you have signed off.
What happens if something breaks after launch?
Raise it in the portal and it is fixed. Site faults are our responsibility, not a revision you spend, and the speed guarantee applies on an ongoing basis rather than only at launch.
What is the site actually built with?
We build every page as custom, hand-written code rather than assembling it from a page builder, purchased theme or drag-and-drop platform. We describe the technical stack as a business decision on our side; what matters to you is the outcome: 90+ PageSpeed and a site that stays fast as it grows.
Can you connect the site to the CRM we already use?
In almost every case, yes, by direct API, Zapier or Make. Tell us which CRM you use during onboarding and we confirm the connection method before launch.
Do you charge extra for adding new town or service pages later?
New pages count as revisions like any other change. Five are included every month, and additional ones are a flat fee with no hourly billing.
What happens if the site fails a speed test after launch?
We treat that as our responsibility to fix, at no charge, since the 90+ PageSpeed guarantee applies on an ongoing basis, not only at launch.
Weighing this against another route?
Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.
- Webflow: Webflow builds excellent sites in the right hands. Those hands are usually a designer you pay per project or per hour, which is the cost to compare.
- GoDaddy Website Builder: It is the quickest way from nothing to something. It is not built to win a competitive service area, and roofing is competitive everywhere.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.