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Website migration for a roofing company, planned so nothing goes offline

A website migration for a roofing company works by preparing the new site fully behind the scenes, then cutting DNS over during a low-traffic window with a full redirect map already in place, so there is no gap where the business has no working site.

Book a demoPlans from $127 a month

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

The technical sequence, in plain terms

We build and review the new site on our own infrastructure first, confirm every form, page and redirect works correctly, then change your domain's DNS records to point at the new hosting once you approve it. Because DNS changes propagate gradually, we schedule this during a quiet period and monitor it, rather than flipping a switch and walking away.

  • New site built and reviewed before any DNS change happens
  • DNS cutover scheduled and monitored, not done blind
  • Every old URL redirected to its new equivalent at the same time
A move with nothing offline, with Thatcher the stork mascot carrying his nest from the old roof to the new one: 1 new site built and reviewed; 2 you approve the switch; 3 DNS cutover, monitored; 4 old URLs redirected at once

What we need from you to plan the migration

Access to update your domain's DNS records, or your current registrar's contact if you prefer to make the change yourself following our instructions, plus a list of any third-party tools connected to your current site, a CRM, an analytics account, a chat widget, so we can reconnect them on the new site rather than leaving a gap.

What happens to email and other services on the same domain

A domain migration only needs to change the records pointing at your website; email and other services on the same domain are left untouched as long as their own DNS records are identified and preserved during the change. We confirm this explicitly before any DNS update, rather than assuming.

What you get

Which plan carries this work

Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.

  • Deck

    $127/ month

    The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.

  • Ridge

    $267/ month + usage

    Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.

  • Peak

    $647/ month

    Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.

Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.

What an owner said after this part was fixed

Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.

Reginald Pilkington

Customer care supervisor, domestic roofing and repairs firm

Provo, UT

Our old roof repair visits page said all the right things and showed none of them. Everything published is material we reviewed ourselves, chosen because it answers a real question. It feels closer to a real conversation with our office than to a brochure.

Reference content and service presentation for roof repair visits

Case studies where this was the work

All 20 case studies

Questions about website migration for roofing companies

What can go wrong in a migration?

The common failures are lost URLs, missing redirects, dropped page titles and an old sitemap left pointing at pages that no longer exist. All four are preventable with a redirect map and a checked sitemap, which is what we do before switching over.

How long does a migration take?

The same launch window as any build: 7, 10 or 15 working days from the onboarding call depending on your plan. The old site stays live throughout.

Will our email be affected?

Not if it is planned. Tell us how your email is set up during onboarding and we work around it. We never change mail records without confirming the plan with you first.

What about our existing blog posts?

They are migrated and redirected so they keep their place in search. Posts with unsourced statistics are corrected or retired rather than republished as they are.

Can you migrate from a platform you have not named?

Almost certainly. The work is the same regardless of where the current site is hosted: review what exists, rebuild what is worth keeping, map redirects, then switch. Tell us what you are on and we will confirm before you commit.

Will our email stop working during the migration?

No, as long as your email service uses separate DNS records from your website, which is the normal setup. We identify and preserve those records explicitly before making any change.

How much downtime should we expect?

The goal is none. The new site is built and tested before any DNS change, and the cutover itself is a records update that propagates gradually rather than an outage.

Who needs to make the DNS change, us or you?

Either. If you give us access to your domain registrar we make the change directly; if you prefer to keep that access yourself, we give you the exact records to update and confirm them together.

Weighing this against another route?

Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.

See all ten comparisons

Related services

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

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