Case study

A rebuild that respects existing roof repair visits links

Day to day with roof repair visits, visitors following years-old links land somewhere sensible. The work is about access preserved, not rankings promised.

Client
Roof maintenance and inspection firm
Region
Omaha, Nebraska
Team
10 staff; one locally managed operation
Build window
20 working days from content approval

Where the site started

The starting point

The old roof repair visits addresses were embedded in years of emails, printed materials and listings. The rebuild would move nearly all of them.

What it was costing the team

For roof repair visits, the business needed to reorganize its content without stranding returning visitors on missing pages. No record existed of which old links mattered most.

What we built

An inventory of old addresses became a redirect map, checked line by line before launch. The new site covers inspection steps and the areas served with labels consistent with its reorganized pages.

The parts of the build

  • URL inventory
  • Redirect map
  • Internal link updates
  • Missing-page checks
  • Launch review

20 working days, start to handover

20 working days after content approval, including staff review and handover.

  1. Day 0

    Content approved

    The clock starts when the roof maintenance and inspection firm signs off the wording, not at the first call.

  2. The build

    Built to the approved content

    URL inventory and redirect map, built against the wording the team had already approved.

  3. Before launch

    Staff review

    The business's own staff review the work before anything goes live.

  4. Day 20

    Handover

    Live on the site, checked by the team, and handed over.

What changed

Day to day with roof repair visits, visitors following years-old links land somewhere sensible. The work is about access preserved, not rankings promised.

Book a demo
The old roof repair visits address is in hundreds of our emails. Knowing exactly where it would redirect was non-negotiable for me.
Kirsten WakefieldClient services lead, roof maintenance and inspection firm, Omaha, Nebraska

Questions about this build

How long did this build take?

20 working days after content approval, including staff review and handover. On a new site, each plan sets its own launch window from the onboarding call: 7 days on Deck, 10 days on Ridge, 15 days on Peak.

Which plan includes this kind of work?

Every plan. Deck, Ridge and Peak all carry the features this build used. Plans start at $127 a month, with the $697 build fee invoiced only after the site is live.

Why is the business not named?

On purpose. The client is described as a roof maintenance and inspection firm in Omaha, Nebraska (10 staff; one locally managed operation). We never publish a client's business name, logo or web address in a case study; the quote carries the name and role of the person who said it.

Could the same thing be set up on my roofing site?

If it fits how your office works, yes. The parts used here (URL inventory, redirect map, internal link updates, missing-page checks, launch review) are built around your own services, towns and wording, not copied from another client. A demo walks through what it would look like for your business before you commit to anything.

Want this fixed on your site?

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.