| Page speed and Core Web Vitals | Genuinely good output. No ongoing guarantee attached to your site after handover. | 90+ guaranteed on an ongoing basis, not as a launch-day snapshot. |
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| SEO control | Full control over titles, descriptions, slugs and structure, in the hands of whoever builds it. | Maintained for you as the site grows, rather than frozen at handover. |
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| Schema and structured data | Possible and precise, if the person building it adds and maintains it. | Generated per page type from the page data, so it stays in step with the copy. |
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| AEO and GEO readiness | Entirely a content decision, which is usually outside a design project's scope. | Part of the standard build: answer-first sections, visible FAQs, llms.txt. |
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| Hosting and security | Hosting is part of the platform subscription and is well run. | Cloudflare hosting, SSL, CDN, DDoS protection and unmetered bandwidth included. |
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| Maintenance burden | Low technically; every content and structural change needs a person who knows the tool. | None. Changes are requests, not projects. |
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| Who does the work | A designer or agency, per project or on retainer. | Our team, 5 revisions a month included, then a flat fee each. |
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| Content and blog | A capable CMS. The writing is a separate hire. | 2 to 3 researched articles a week, included. |
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| Design quality | Excellent in skilled hands, which is the platform's reputation. | Designed for roofing buyers on phones, with the sub-niche patterns built in. |
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| Accessibility and policy pages | As good as the brief the designer was given. | Included as standard, written for your business. |
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| Cost model | Platform subscription plus project fees or an hourly rate for changes. | $127 a month plus a $697 build fee after launch, with no hourly billing anywhere. |
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| Lock-in and ownership | You own the design work you paid for; the site runs on the platform. | Your domain and content are yours; design and code stay ours. |
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