The starting point
Every roof repair visits visitor, whatever their purpose, was sent to the same general contact page. New requests and live conversations shared one form.
Case study
Separate routes for roof repair visits inquiries
With roof repair visits, the inbox describes itself now. Categories come attached, and follow-ups stop impersonating new business.
- Client
- Emergency roof repair service
- Region
- Manchester, New Hampshire
- Team
- 10 staff; one locally managed operation
- Build window
- 15 working days from content approval
Where the site started
What it was costing the team
When it comes to roof repair visits, the team received a jumble of messages with vague subjects. Telling new business apart from continuing conversations meant reading every line of every message.
What we built
The contact page now opens with three plain options and routes each to a fit-for-purpose form. New inquiries collect property location, visible concern and access availability; follow-ups take a shorter path.
The parts of the build
- Contact categories
- Separate follow-up route
- Relevant form fields
- Clear button labels
15 working days, start to handover
15 working days after content approval, including staff review and handover.
Day 0
Content approved
The clock starts when the emergency roof repair service signs off the wording, not at the first call.
The build
Built to the approved content
Contact categories and separate follow-up route, built against the wording the team had already approved.
Before launch
Staff review
The business's own staff review the work before anything goes live.
Day 15
Handover
Live on the site, checked by the team, and handed over.
What changed
With roof repair visits, the inbox describes itself now. Categories come attached, and follow-ups stop impersonating new business.
Book a demoOur roof repair visits contact page now mirrors real life. New customers and existing ones take different doors, and we can tell them apart instantly.
Where this sits in the offer
Answer: every plan. Deck, Ridge and Peak all carry the features this build used.
Features this build used
Services this work sits under
- Roofing lead generation websiteA roofing website built around estimate requests: short forms, CRM routing, storm response mode and calls to action that actually convert.
- Roofing website redesignA roofing website redesign that keeps existing search rankings intact through a full redirect map, while fixing a design that no longer works.
Run a business like this one? See what the site carries for roof repair and maintenance companies.
Questions about this build
How long did this build take?
15 working days after content approval, including staff review and handover. On a new site, each plan sets its own launch window from the onboarding call: 7 days on Deck, 10 days on Ridge, 15 days on Peak.
Which plan includes this kind of work?
Every plan. Deck, Ridge and Peak all carry the features this build used. Plans start at $127 a month, with the $697 build fee invoiced only after the site is live.
Why is the business not named?
On purpose. The client is described as an emergency roof repair service in Manchester, New Hampshire (10 staff; one locally managed operation). We never publish a client's business name, logo or web address in a case study; the quote carries the name and role of the person who said it.
Could the same thing be set up on my roofing site?
If it fits how your office works, yes. The parts used here (contact categories, separate follow-up route, relevant form fields, clear button labels) are built around your own services, towns and wording, not copied from another client. A demo walks through what it would look like for your business before you commit to anything.
Want this fixed on your site?
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.