90+ PageSpeed, guaranteed and monitored
Checked continuously, not just verified at launch and then left to drift.
Technical SEO for roofing websites: the floor that content and links stand on
Technical SEO for a roofing website means the site loads fast, describes itself correctly to search engines with schema markup, and keeps a sitemap and robots file current, all of which is included in every plan rather than sold as a separate audit.
What it costs
- Plans$127 a month
- Build fee$697, after launch
- Live in7 days
- Revisions5 a month
- Domain and hostingIncluded
Speed as a technical SEO baseline
A 90+ PageSpeed score on both mobile and desktop is guaranteed on every page, checked on an ongoing basis rather than only at launch. This matters for search ranking, but it matters more directly for a roofing visitor on a job-site connection who leaves before a slow page finishes loading, before ranking ever becomes relevant.
Structured data matched to the page, not blanket tags
Every page type gets the schema markup that actually matches it: the home page carries Organization and WebSite schema, service and town pages carry Service and BreadcrumbList schema, and any page with visible FAQs carries FAQPage schema whose questions and answers match the visible text word for word. Pricing carries Offer entries matching the three visible plans. We never blanket every page with the same generic markup.
- Service and BreadcrumbList schema on every service and town page
- FAQPage schema matched word for word to visible on-page questions
- Offer schema on the pricing page matching the three visible plans
Sitemaps, robots and crawler access
A sitemap index and per-type sitemaps update automatically as pages and articles are added, robots.txt explicitly allows major AI answer engine crawlers alongside search engines, and llms.txt gives AI systems a clean, accurate summary of the site to reference when answering a question about your business.
What you get
Schema markup matched to page type
Service, BreadcrumbList, FAQPage and Offer schema, wired correctly rather than duplicated everywhere.
Sitemaps that update automatically
A new town page or article appears in the sitemap on the next build, with no manual step.
Crawler access for AI answer engines
robots.txt and llms.txt configured so your business is accurately represented in AI-generated answers.
Clean, consistent URLs
No parameter clutter or duplicate paths for the same page.
Which plan carries this work
Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.
Deck
$127/ month
The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.
Ridge
$267/ month + usage
Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.
Peak
$647/ month
Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.
Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.
What an owner said after this part was fixed
Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.
Miriam Frost
Service coordinator, Velux and skylight roofing installer
St. Petersburg, FL
Converting our roof repair visits attachment into proper pages was overdue. The content is the same material, reorganized into headed sections that work on any screen. The print-friendly version remains, but it is no longer the only option.
Structured reference pages for roof repair visits
Case studies where this was the work
Re-roofing and insulation contractor Akron, Ohio
Clearing out dated roof repair visits information
10 working days
Residential roof repair contractor Salem, Oregon
A grown-up way to change the roof repair visits page
25 working days
Flat roof repair and replacement firm Plano, Texas
A side door for roof repair visits follow-ups
10 working days
Questions about technical SEO for roofing websites
Do we need an SEO audit before we start?
No. The technical items are built into every page from launch rather than audited and patched afterwards. If you are migrating, we review your existing site during onboarding, which covers the same ground with a purpose.
What happens to our URLs when we migrate?
Every old URL is mapped to its new equivalent with a 301 redirect before anything goes offline, which is what preserves rankings and existing inbound links.
Do you submit the site to Google?
The sitemap and robots file are live from launch and update themselves as pages are added, which is what search engines actually use. If you have a Search Console property, tell us and we will make sure the sitemap is where it needs to be.
Is schema really worth it?
It is worth doing correctly and dangerous to do carelessly. Markup that describes content a visitor cannot see risks a manual action, so ours is generated from the same data the page renders, which makes drift impossible.
Do you block AI crawlers?
No, and that is a deliberate decision. If you want assistants to describe your business accurately when someone asks about roofers in your area, the information has to be readable. If you would rather block them, say so and we will.
Do you run a technical SEO audit before launch?
The technical SEO items described here are built into every page from launch rather than audited and patched afterward, since the goal is to never need the audit in the first place.
What is llms.txt and why does it matter?
It is a plain-text summary of your site aimed at AI systems that answer questions by reading websites. Keeping it accurate helps those systems describe your business correctly when someone asks an AI assistant about roofing companies in your area.
Will adding more pages slow the site down over time?
No, because every page is custom coded rather than assembled by a page builder, the site does not accumulate the bloat that tends to slow those platforms down as more pages are added.
Weighing this against another route?
Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.
- Wix: Wix is the fastest way to get something online yourself. After launch you are the webmaster, and that is the part roofing companies underestimate.
- Squarespace: Squarespace wins on out-of-the-box design polish. Roofing needs page depth, local coverage and follow-up, which is work, not a template.
See it built for your business
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.
Book a demoOr email and a person replies within one working day.