Commercial roofing website design built for the person deciding whether to add you to a bid list

Commercial roofing website design succeeds by giving a facilities manager or general contractor the specific membrane types, licensing and project scale they need to decide within a minute whether your company belongs on a bid list.

What it costs

  • Plans$127 a month
  • Build fee$697, after launch
  • Live in7 days
  • Revisions5 a month
  • Domain and hostingIncluded

Why a homeowner-facing design fails a commercial buyer

A facilities manager comparing roofers for a low-slope membrane job is not moved by a before-and-after shingle gallery or a friendly "call us today" banner. They want to see TPO, EPDM and modified bitumen work named specifically, licensing and insurance details up front, and a bid request path built for a project rather than a homeowner impulse call. Commercial roofing design puts that information above the fold instead of behind a general "services" page.

What a facilities manager checks first, a checklist held by Thatcher the stork mascot on a flat roof: TPO, EPDM, modified bitumen named; licensing and insurance up front; a maintenance program page; a bid request form

Layout choices that read as capable of large-scale work

The design favors restraint over decoration: clear section headers for each roofing system you install, a scale of project examples from small repairs to full re-roofs, and a straightforward bid request form rather than a chatty contact widget. Trust here comes from specificity and organization, not from warmth.

  • Licensing, insurance and safety certifications shown clearly, not buried in a footer
  • A separate page per roofing system, TPO, EPDM, modified bitumen or metal retrofit
  • Maintenance program information for the recurring side of commercial roofing revenue

What we leave out on purpose

No stock photography of unrelated office buildings, no vague "commercial and residential" catch-all pages, and no urgency language that reads as a homeowner sales pitch. A commercial buyer is doing due diligence on a longer timeline, and the design is built to survive that scrutiny rather than to create false urgency.

What you get

Which plan carries this work

Answer: everything on this page is part of every plan. Ridge adds the AI Engine, the receptionist, chat widget, missed-call text back and appointment booking, and Peak adds the Content Engine on top of that.

  • Deck

    $127/ month

    The website, built and managed: town and service pages, gallery, forms, hosting and 2 articles a week. Live in 7 days.

  • Ridge

    $267/ month + usage

    Everything in Deck, plus the AI Engine answering calls, chat and texts, and booking appointments. Live in 10 days.

  • Peak

    $647/ month

    Everything in Ridge, plus the Content Engine: 3 articles a week plus social posts and reels. Live in 15 days.

Every plan carries the $697 build fee, invoiced only after your site is live and approved, and 5 revisions a month completed within 2 to 5 working days. See the full plan comparison.

What an owner said after this part was fixed

Answer: the change owners notice first is not the design, it is that the site starts producing inquiries they can act on.

Alfred Wentworth

Workshop coordinator, slate roof restoration specialists

Sioux Falls, SD

My first check was simple: open the roof repair visits page on a phone and try to get in touch. The essentials are within the first screen, with an obvious way to inquire. It is far more practical than the old page when we share it with a caller.

Mobile navigation and page layout for roof repair visits

Case studies from real roofing builds

All 20 case studies

Questions about commercial roofing website design

Do commercial buyers really read a website before calling?

Usually yes, and they read it for specifics: membrane systems, project scale, licensing, insurance and safety. A facilities manager is assembling a shortlist, and a site that cannot demonstrate the system they need is dropped before a call ever happens.

Can we show project scale without naming clients?

Yes. Projects can be described by building type, approximate roof area, system installed and timeline without naming the owner. Many commercial clients prefer that, and it still gives a reader the scale they are checking for.

How is the bid form different from a homeowner form?

It collects the building type, the approximate roof size, the membrane if known and the project timeline, then routes to your estimator. It is a scoping tool rather than a lead magnet.

Do you build pages for maintenance contracts?

Yes, and they are worth having. Recurring inspection and maintenance work has a different buyer and a different sales cycle from a project reroof, so it gets its own page and its own request path.

Can we keep residential work on the same site?

Yes, split at the navigation and the home page so neither audience has to wade through the other's content. Both tracks share the brand, the domain and the search authority.

Can the site handle both our commercial and residential divisions?

Yes. We typically structure this as a clear split in the navigation and homepage, with commercial-specific pages for membrane types and bid requests kept separate from residential repair and replacement pages, so neither audience wades through the other's content.

Do you publish our licensing and insurance numbers?

Yes, if you provide them during onboarding. Many facilities managers check this before anything else, so we place it prominently rather than in small print.

Can the bid request form attach files, like building plans?

The form can be built to accept an attachment, or route to an email address that supports one, depending on your CRM. We confirm the exact setup during onboarding.

Weighing this against another route?

Ten comparison pages cover the other ways a roofing company can get this done, including when the other option is the better fit.

See all ten comparisons

See it built for your business

A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch, domain and hosting included.

Book a demo

Or email and a person replies within one working day.