The starting point
The roof repair visits inquiry route was a single point of failure. A broken form meant a lost customer and nobody the wiser.
Case study
A fallback for when the roof repair visits form fails
Day to day with roof repair visits, a bad day is now an inconvenience rather than a lost customer.
- Client
- Velux and skylight roofing installer
- Region
- Green Bay, Wisconsin
- Team
- 7 staff; one locally managed operation
- Build window
- 20 working days from content approval
Where the site started
What it was costing the team
For roof repair visits, failures were invisible from both sides: customers could not report them, and the team had no test that would reveal them.
What we built
An alternative contact route now sits openly on the page, alongside errors that explain themselves and guidance for follow-up messages. A delivery check exercises the real form, including property location, visible concern and access availability, to confirm mail reaches its destination.
The parts of the build
- Alternative contact method
- Useful failure message
- Form delivery check
- Staff escalation contact
20 working days, start to handover
20 working days after content approval, including staff review and handover.
Day 0
Content approved
The clock starts when the Velux and skylight roofing installer signs off the wording, not at the first call.
The build
Built to the approved content
Alternative contact method and useful failure message, built against the wording the team had already approved.
Before launch
Staff review
The business's own staff review the work before anything goes live.
Day 20
Handover
Live on the site, checked by the team, and handed over.
What changed
Day to day with roof repair visits, a bad day is now an inconvenience rather than a lost customer.
Book a demoIf a roof repair visits request cannot go through, people can see another way to reach us. I am glad it was considered before we needed it.
Where this sits in the offer
Answer: every plan. Deck, Ridge and Peak all carry the features this build used.
Features this build used
Services this work sits under
- Roofing website developmentRoofing website development with custom-coded pages, 90+ PageSpeed and no page builder bloat, built to stay fast as the site grows.
- Roofing lead generation websiteA roofing website built around estimate requests: short forms, CRM routing, storm response mode and calls to action that actually convert.
Run a business like this one? See what the site carries for residential roofing contractors.
Questions about this build
How long did this build take?
20 working days after content approval, including staff review and handover. On a new site, each plan sets its own launch window from the onboarding call: 7 days on Deck, 10 days on Ridge, 15 days on Peak.
Which plan includes this kind of work?
Every plan. Deck, Ridge and Peak all carry the features this build used. Plans start at $127 a month, with the $697 build fee invoiced only after the site is live.
Why is the business not named?
On purpose. The client is described as a Velux and skylight roofing installer in Green Bay, Wisconsin (7 staff; one locally managed operation). We never publish a client's business name, logo or web address in a case study; the quote carries the name and role of the person who said it.
Could the same thing be set up on my roofing site?
If it fits how your office works, yes. The parts used here (alternative contact method, useful failure message, form delivery check, staff escalation contact) are built around your own services, towns and wording, not copied from another client. A demo walks through what it would look like for your business before you commit to anything.
Want this fixed on your site?
A live walk-through of the site you would get, in about 30 minutes. Plans from $127 a month, the $697 build fee invoiced only after launch.